If you are following the news and happenings in the digital advertising industry, you would probably know that many big brands are now distancing themselves

The coronavirus pandemic has caused a significant shift across all industries. Now that most nations are slowly reopening, advertisers must carefully change their tactics to

Hyper-casual games have had a massive following since its popularity surged after Voodoo raked in millions of downloads when it offered such format. It is

When you want to develop a mobile app for a business, you want to make sure that they would be engaging enough to help amplify

The end of the coronavirus pandemic seems bleak at the moment. However, what is clear is its effects. Thousands of shops, schools, public spaces, and

Scaling business operations mean keeping up with current changes in the market. Both programmatic buyers and sellers need to follow standards and innovate to ensure

Looking at the current status of the in-game advertising industry makes us question – are we doing it right? The mobile gaming industry is rapidly

The threat of the coronavirus continues to wreak havoc across many industries. For digital advertisers, however, the COVID-19 presented a valuable opportunity that they should

The current landscape of mobile video viewing continues to follow an upward pattern, with more people spending as much as 40 minutes consuming video content

You have probably encountered header bidding and wonder if this trend is worth your time and attention. In programmatic advertising, it is one of the

Much has changed in the over-the-top (OTT) landscape. Since its existence over a decade ago, it has successfully ushered a multitude of subscription and ad-supported

As the first quarter of the new decade has passed, it is worth noting that the current landscape of digital advertising continues to gear towards

If there is one industry that seems to attract the most significant growth, it is the digital advertising sector. In 2019 alone, the total market

How do you measure the success of your ad campaign? As advertising is not an exact science, there is no one way of determining whether

For display advertising, 2019 was a tumultuous year. From third-party cookies’ restrictions and advertising innovations, such as digital out of home (DOOH) and connected television

Part of the Internet Advertising Bureau’s (IAB) discussion during the 2020 Annual Leadership Meeting is the call for sound regulation policies amid the General Data

In the past years, a surge in the use of the Internet caused a major shift in the business processes of organizations. No matter the

It is a given that advertising has a significant impact on consumers. Advertising giants even spend thousands of dollars on their campaigns in the hopes

Marrying advertising and data science made the measurability of results and performance of digital advertising feasible. Analytics tools are present to track every action made

You probably heard this many times before, “Mobile advertising is putting your message in front of the right consumers at the right time.” The amount

Welcome to the first quarter of 2020! This is one of the most important parts of the year for mobile-driven businesses. For publishers, this is

If content is king, then context is queen Bill Gates in 1996 wrote an essay titled “Content Is King” and almost 25 years later, it’s

With roughly 25.8% of internet users using ad blockers, there’s a need for more creative and less invasive forms of marketing. Personalized ads have become

According to Integral Ad Science, programmatic now outperforms direct ads in the United Kingdom. According to the report, for the first time during H2 2018,

People around the world are seeing one common phenomenon. The time spent on mobile devices is increasing and there are no signs of it slowing

According to Statista, there are 2.71 billion mobile users worldwide. People spend 89% of their time on their mobile phones. That’s why most brands, whether

It’s no secret that mobile advertising is an effective means to reach your target market, but have you ever considered its big impact on today’s

What is Programmatic? The word Programmatic has been around for years but it was only recently when the world of marketing embraced it. The boom

There might be three reasons you clicked on this link. First, you’re thinking about creating your own mobile game app, so you want to see

The birth of mobile devices has allowed connectivity to be more seamless than ever. This provides brands with endless possibilities to connect with their prospects

Ever since the rise of smartphones, mobile apps have given solutions to the world’s problems. App developers created breakthroughs over breakthroughs, but this generation of

Every year, marketers are welcomed with various lists of what will become the most effective marketing channel and strategies in the business world. The year

Without a doubt, the internet’s limitless possibilities have given a wide array of options to consumers. This means advertisers worldwide have been finding different ways